Sr. Manager Product Marketing

Job description

Job Reference: 9303

If you love building and supporting information technology solutions that make businesses successful, then we have news for you: we’re seeking a Sr Manager Product Marketing (Technical) who is ready to make an impact for one of our clients in Centennial, CO (DTC). 



Here’s the thing – IT solutions help businesses thrive, but they would be worthless without properly functioning technical marketing solutions. Our client relies completely on roles like this to maintain world-class business operations. If you can ensure a company’s technology powered operations are reliable, then this position is right for you.



HOW YOU WILL MAKE AN IMPACT

• The Senior Manager of Product Marketing will be at the center of marketing strategy development and execution for technology products that our client owns, manages or partners with. Various customer audiences across the global network include: HQ staff, real estate Broker/Owners, agents and local brokerage staff. We are looking for a dynamic presenter, creative and quantitative thinker who can market our technology products in a way that strengthens the brand’s value and relevancy measured by awareness, adoption, sales, etc.


• Manage, build and continuously improve the product marketing team and resources at our clients site, working closely with their leadership


• Develop and manage the execution of product marketing strategies that includes awareness, conversion and retention (pricing, advertising, product launch, adoption, post launch marketing, testimonials/reviews, etc.)


• Drive towards goals and KPIs quickly without sacrificing attention to detail


• Be an expert for company technology products and services and translate technical details into user benefits for B2B audiences (some consumer audiences where applicable) with clear and exciting marketing materials – video, print, online, email, etc.


• Develop numerous marketing strategies and efficiently manage performance and resources, as well as communicating on progress with peers, support and senior level leadership for buy-in and understanding


• Collaborate with marketing, product, training, IT and communications teams to craft compelling messages and campaigns across all marketing channels


• Test marketing product features, releases and ad copy for continued improvement


• Follow and analyze market trends to properly position our clients technology products and services


• Develop and execute advertising campaigns that includes online and social advertising, events and other tactics that supports awareness and lead gen/direct response marketing

• Desire to continuously improve performance through testing and analysis


• Proficient project management – experience with CICD methodologies is a plus, but not required


• Consumer and b-to-b marketing experience


• Strong sense of ownership and urgency to take projects from concept to implementation


• Intermediate CRM experience with a love for technology


• Strong copywriting and editing skills


• BS/BA degree in marketing, advertising, communications, or equivalent


• 5-8+ years of proven experience in product marketing for a technology company